Merchandising, when done right, can influence greater revenues and promote customer loyalty for your brand. USTCi wants you to make use of the Merchandising continuum that will invite shoppers to:
- Discover your product
- Purchase your product
- Understand the product’s use and maximize it
- Recommend the product to other consumers
Merchandising is more than just product placement, it is finding the right avenues to place your products and be noticed by your target demographic. This aspect in business can affect consumer engagement when the consumer finally buys your product and takes it home; or place your items back on the shelves far away from the check-out counter.
USTCi will work to create a merchandising plan that will fulfill your target retail coverage.